I recently had the opportunity to be interviewed for NBC Miami to help kick off our Mayor's challenge for this year. Bascially what we are doing is challenging citizens of South Florida to a friendly competition to see who can pledge to reduce more water. We have done this contest before in both South Florida and California with huge success.
I love finding new ways to engage the community in green issues. Check it out here:
I just returned from the ground breaking of Galaxy Elementary School in Boynton Beach, FL. Galaxy will be the first Platinum level LEED certified school in the state of Florida and as they say "striving to be the greenest school in the galaxy". This school will come off the heels of the successful Pine Jog Elementary school which achieved its Silver LEED certification. It will have solar panels, windmills, special cooling units, you name it. It will also have a nature trail to explore. It will be a model for school building in the future. They also have the foresight to think about building a whole visitor center that will be open to the public. I am honored that they are considering working with us to build a Wyland educational exhibit within the center. We should know about that part of the project by the end of the summer.
While meeting and talking to the officials who are responsible for this project, I couldn't help but notice the enthusiasm, positive energy and sense of accomplishment that they all had. This is not just about a green building project. This is not just about a school. It is about changing an entire community for the better. The school is in a area right off of 95 and Boynton Beach Blvd. Not necessarily prime real estate. Imagine the sense of pride the parents will have when the school opens. People will be visiting this school from all over the region. I bet the homeowners who live in that area will see a bump in the values of their homes. I can see renovations taking place and landscape projects happening in order to fit into the theme of the neighborhood.
I also talked to the head of the Boynton Beach Chamber about using this as an opportunity to create a Green Economic Zone in the same general area. Imagine businesses relocating and starting up in this green zone right around the corner. Lets hope the city council can get behind this. I dont think it is too far fetched of a concept.
By the way, the amount of green commerce just from building this school is enourmous. From the builder, the architecht, the engerneers, and all of the green product suppliers, this project will create good paying jobs that are green and add millions of dollars to the local economy.
What a home run!!! Kudos to the Palm Beach School District.
Ok, we are finally getting close to launching our next event in May. This time we focus on Growth. In order to grow you need to market and sell. Which is why I am so excited to partner with the H. Wayne Huizenga School of Business and specifically, their new Sales Institute, which will host our next event. To me this is what it is all about. How can us small businesses find ways to grow in this sludge we call an economy?
I don't think there is any secret sauce here. But I do think green opens up an opportunity to small businesses that didn't exist even 3 years ago. No matter what your business is, you have to have good products & services first. But if we take that as a given and you add a green component, I think you have an advantage. We'll talk about this in detail in May.
The Solar Industry has grown from 3.6B to 6B from '09-'10. By 2013 almost all major manufaturers of cars will have Electric models. The fastest growth area in the food and beverage industry is natural health and wellness products. Organics continue to dominate. Walmart sells more organic cotton than anyone else. LEED building has taken off and each one of the LEED projects needs supplies and services. From lighting, roofing, floors, electrics, cleaning, you name it. There is an entire mini-industry created by just supplying LEED based projects with the products and services they need.
Not sure where to begin or how your business can take advantage of this boom? Come to our next event, meet some like minded business owners, and start growing your business.
After launching our first Small Biz Green seminar the other week, I am more convinced of the opportunity that exists in South Florida for Green Business and the prospects to create jobs. I met dozens of business owners who are not only growing small businesses but they are doing it with a social conscience.
More importantly, these business owners are finding ways to reduce costs in their business because of the "green" things they do. We heard all kinds of ideas on how businesses can save money. From changing lighting, to slowing down in the car/truck, to unplugging equipment, to inflating tires (we had a few chuckles about the politics of that one), re-using items, new recycling ideas, you name it. There must have been at least two dozen take-aways.
We heard from Ken Yerves, the EVP at JM Families about all of the amazing operational improvements they have made including a very impressive solar installation on one of their buildings. Ken talked about the culture of sustainability in the company and he proved it with many examples.
We then heard from an ex-FPL executive, Tony Altmann about his new small business. He is saving companies thousands of dollars a month on their energy bill by implementing energy control systems. Not only is he saving his clients money, his company is growing!!
Our interactive table discussion may have been the highlight of the morning. To see the energy that came from the passionate discussions was so inspiring. Not to mention we got some really good ideas out of the discussion.
Our small business owners panel discussion really hit it on the head for me. We had the owners of a water management company, a house cleaning business, a pizza restaurant chain and a social marketing firm. What do they all have in common? They are all saving boat loads of money because of the green initiatives they have implemented. It doesn't matter what business you are in, you can always find ways to save money by going green.
We ended the day with a talk from the owner of a Hospitality/Hotel business in South Beach. Wow, the passion and work they have put in to making their hotels green is inspiring and compelling. Brian talked about the amazing amount of savings he recognized from reducing his energy costs and how he significantly reduced the costs of his cleaning products.
It is so obvious to me. Going Green doesn't just make good social sense, it makes good business sense.
I hear it almost every day....Green is expensive...Going green will cost my business more...I dont have the luxury of going green....Green is for newer businesses. It's pretty convienient to give those excuses. Most people will just nod their heads in agreement because they relate "green" to some expensive organic apple they saw at the market.
I usually find myself jumping into the middle of these conversations trying to dispel this myth. Yes, It is a myth. And there is evidence to support this all around us. From Wal-Mart greening their whole supply chain and saving millions if not billions of dollars, to a local furniture store who reduced their energy bill by 40% simply by changing their lighting. Companies are saving big bucks by going green. Did you hear the one about the company that outsourced their technology to the "cloud" and saved money? They saved money by ending the practice of buying computers that are extinct one year later. They saved money by reducing their electricity bills from removing their inefficient server room. They saved money by not needing a huge IT staff. It's true. Examples are everywhere.
If you are one of the few who are still reluctant, come to our next seminar on February 17 and see for yourself. We'll give you hands on examples and tips that you can implement immediately to save your business money today.
And if you want some tips on how to save money at home, check out the segment I just did for WFLX.
Tuesday, September 13, 2011 at 09:04AM 